Rethinking Prestige Branding: Secrets of the Ueber-Brands

  • Author(s): Schaefer, Wolfgang; Kuehlwein, JP
  • Publisher: Kogan Page
  • Edition: 1st
  • Print ISBN: 9780749470036, 0749470038
  • eText ISBN: 9780749470043, 0749470046

Description