Service Management and Marketing: Customer Management in Service Competition

  • Author(s): Christian Gronroos
  • Publisher: John Wiley & Sons UK
  • Edition: 3rd
  • Pages: 483
  • Print ISBN: 9780470028629, 0470028629
  • eText ISBN: 9780470727485, 0470727489
View Additional Details

Description

Additional Product Details

  • eText ISBNs: 9781118529171, 9781118529164, 1118529170, 1118529162