Shopper-Marketing
Mit Shopper Insights zu effektiver Markenführung bis an den POS

Cover image: Shopper-Marketing 9783834922243
  • Author(s)
    Ulrich Dirk Frey; Gabriele Hunstiger; Peter Dräger
  • Publisher
    Gabler Verlag
  • Format
    Fixed Layout
  • Print ISBN 9783834922243, 3834922242
  • eText ISBN 9783834964601, 3834964603
  • Copyright
    2011
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Shopper-Marketing: Mit Shopper Insights zu effektiver Markenführung bis an den POS is written by Ulrich Dirk Frey; Gabriele Hunstiger; Peter Dräger and published by Gabler Verlag. The Digital and eTextbook ISBNs for Shopper-Marketing are 9783834964601, 3834964603 and the print ISBNs are 9783834922243, 3834922242. Save up to 80% versus print by going digital with VitalSource.

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