The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
published by Routledge

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

  • Author(s):
  • Publisher: Routledge
  • Print ISBN: 9781472413444, 147241344X
  • eText ISBN: 9781472413765, 1472413768

Description

Table of Contents