The Service-Dominant Logic of Marketing
published by Routledge

The Service-Dominant Logic of Marketing

  • Author(s):
  • Publisher: Routledge
  • Copyright year: © 2006
  • Pages: 449
  • Print ISBN: 9780765614902, 0765614901
  • eText ISBN: 9781317454632, 1317454634

Description

Table of Contents