The Why of the Buy 2nd Edition
Consumer Behavior and Fashion Marketing

Cover image: The Why of the Buy 2nd edition 9781609018986
  • Author(s)
    Patricia Mink Rath; Stefani Bay; Penny Gill; Richard Petrizzi
  • Publisher
    Fairchild Books USA
  • Format
    Reflowable Layout
  • Print ISBN 9781609018986, 1609018982
  • eText ISBN 9781609019921, 160901992X
  • Edition
    2nd Newer Edition Available
  • Copyright
    2015
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£49.50 GBP
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The Why of the Buy: Consumer Behavior and Fashion Marketing 2nd Edition is written by Patricia Mink Rath; Stefani Bay; Penny Gill; Richard Petrizzi and published by Fairchild Books USA. The Digital and eTextbook ISBNs for The Why of the Buy are 9781609019921, 160901992X and the print ISBNs are 9781609018986, 1609018982. Save up to 80% versus print by going digital with VitalSource.

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