Trust of Potential Buyers in New Entrepreneurial Ventures
An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities

Cover image: Trust of Potential Buyers in New Entrepreneurial Ventures 9783834916730
  • Author(s)
    Gunnar Wiedenfels
  • Publisher
    Gabler Verlag
  • Format
    Fixed
  • Print ISBN 9783834916730, 3834916730
  • eText ISBN 9783834994950, 3834994952
  • Copyright
    2009
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Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities is written by Gunnar Wiedenfels and published by Gabler Verlag. The Digital and eTextbook ISBNs for Trust of Potential Buyers in New Entrepreneurial Ventures are 9783834994950, 3834994952 and the print ISBNs are 9783834916730, 3834916730. Save up to 80% versus print by going digital with VitalSource.

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