Browsing “Advertising & Promotion” (Showing 1 - 20 of 907 results)

Subjects

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More
    by Charles Marsh; David W. Guth; Bonnie Poovey Short
    • Edition: 5th
    • Format: Fixed
    • From £45.10 GBP

  • Advertising Creative

    Strategy, Copy, and Design
    by Tom Altstiel; Jean Grow; Dan Augustine; Joanna L. Jenkins
    • Edition: 6th
    • Format: Reflowable
    • From £49.00 GBP
    • CoachMe Included

  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising
    by Luke Sullivan
    • Edition: 6th
    • Format: Reflowable
    • £18.99 GBP

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
    by Helen Katz
    • Edition: 8th
    • Format: Reflowable
    • From £32.45 GBP

  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • From £32.45 GBP
    • CoachMe Included

  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 4th
    • Format: Reflowable
    • From £30.88 GBP

  • The New Rules of Marketing and PR

    How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
    by David Meerman Scott
    • Edition: 8th
    • Format: Reflowable
    • £17.99 GBP

  • Advertising: Concept and Copy

    by George Felton
    • Edition: 3rd
    • Format: Fixed
    • From £19.73 GBP

  • Global Marketing and Advertising

    Understanding Cultural Paradoxes
    by Marieke de Mooij
    • Edition: 6th
    • Format: Reflowable
    • From £31.80 GBP
    • CoachMe Included

  • Ads, Fads, and Consumer Culture

    Advertising's Impact on American Character and Society
    by Arthur Asa Berger
    • Edition: 6th
    • Format: Fixed
    • From £22.25 GBP

  • Advertising and Integrated Brand Promotion

    by Angeline Close Scheinbaum; Thomas O'Guinn
    • Edition: 9th
    • Format: Fixed
    • £51.50 GBP

  • Integrated Advertising, Promotion, and Marketing Communic...

    by Kenneth E Clow; Donald E Baack
    • Edition: 9th
    • Format: Reflowable
    • £76.99 GBP

  • Advertising and Public Relations Research

    by Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley
    • Edition: 2nd
    • Format: Reflowable
    • From £37.95 GBP
    • CoachMe Included

  • Promotion in the Merchandising Environment

    by Kristen K. Swanson; Judith C. Everett
    • Edition: 3rd
    • Format: Reflowable
    • From £54.45 GBP
    • CoachMe Included

  • Understanding Digital Marketing

    A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
    by Damian Ryan
    • Edition: 5th
    • Format: Reflowable
    • £24.99 GBP
    • CoachMe Included

  • Advertising and Integrated Brand Promotion

    by Thomas O'Guinn
    • Edition: 8th
    • Format: Fixed
    • £51.50 GBP

  • Strategic Web Design & e-Commerce

    by Shawn Moore
    • Edition: 1st
    • Format: Fixed
    • £119.00 GBP

  • Digital Marketing Fundamentals

    by Shawn Moore
    • Edition: 2nd
    • Format: Fixed
    • £119.00 GBP

  • Social Media Campaigns

    Strategies for Public Relations and Marketing
    by Carolyn Mae Kim
    • Edition: 2nd
    • Format: Reflowable
    • From £25.85 GBP
    • CoachMe Included

  • Integrated Marketing Communication

    Advertising and Promotion in a Digital World
    by Jerome M. Juska
    • Edition: 2nd
    • Format: Reflowable
    • From £34.10 GBP
Showing 1 - 20 of 907 results
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