Browsing “Advertising & Promotion” (Showing 41 - 60 of 932 results)

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands
    by Jean-Noël Kapferer; Vincent Bastien
    • Edition: 2nd
    • Format: Reflowable
    • £36.99 GBP
    • CoachMe Included
  • Guide to Producing a Fashion Show

    - with STUDIO
    by Judith C. Everett; Kristen K. Swanson; José Blanco F.
    • Edition: 4th
    • Format: Reflowable
    • From £44.63 GBP
  • Positioning: The Battle for Your Mind

    by Al Ries; Jack Trout
    • Edition: 1st
    • Format: Reflowable
    • £15.94 GBP
  • Introduction to Advertising

    Understanding and Managing the Advertising Process
    by Emmanuel Mogaji
    • Edition: 1st
    • Format: Reflowable
    • From £25.30 GBP
  • Social Media Strategy

    Marketing, Advertising, and Public Relations in the Consumer Revolution
    by Keith A. Quesenberry
    • Edition: 4th
    • Format: Fixed
    • From £25.65 GBP
  • Crisis Communications: The Definitive Guide to Managing t...

    by Fink, Steven
    • Edition: 1st
    • Format: Fixed
    • £20.53 GBP
  • Digital Marketing Fundamentals

    by Shaw & Wilkins
    • Edition: 3rd
    • Format: Fixed
    • £139.00 GBP
  • Strategic Sport Communication

    Traditional and Transmedia Strategies for a Global Sports Market
    by W. Timothy Coombs; Jennifer L. Harker
    • Edition: 1st
    • Format: Reflowable
    • From £26.40 GBP
  • Positioning: The Battle for Your Mind

    by Ries, Al; Trout, Jack
    • Edition: 1st
    • Format: Fixed
    • £10.23 GBP
  • The Social Impact of Advertising

    Confessions of an (Ex-)Advertising Man
    by Tony Kelso
    • Format: Reflowable
    • From £27.74 GBP
  • PROMO2

    by Thomas O'Guinn; Chris Allen; Richard J. Semenik
    • Edition: 2nd
    • Format: Fixed
    • £47.50 GBP
  • Advertising and Integrated Brand Promotion

    by Thomas O'Guinn; Chris Allen; Richard J. Semenik
    • Edition: 7th
    • Format: Fixed
    • £47.50 GBP
  • Public Relations Theory

    Application and Understanding
    by Brigitta R. Brunner
    • Edition: 1st
    • Format: Reflowable
    • £31.99 GBP
  • Advertising Management in a Digital Environment

    Text and Cases
    by Larry D. Kelley; Kim Bartel Sheehan
    • Edition: 1st
    • Format: Reflowable
    • From £27.50 GBP
  • Media Selling

    Digital, Television, Audio, Print and Cross-Platform
    by Charles Warner; William Lederer; Brian Moroz
    • Edition: 5th
    • Format: Reflowable
    • £33.99 GBP
  • Political Advertising in the United States

    by Erika Franklin Fowler; Michael M. Franz; Travis N. Ridout
    • Edition: 2nd
    • Format: Reflowable
    • From £19.30 GBP
  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising, and More
    by Charles Marsh
    • Edition: 3rd
    • Format: Reflowable
    • From £22.63 GBP
    • CoachMe Included
  • The Blueprint for Strategic Advertising

    How Critical Thinking Builds Successful Campaigns
    by Margo Berman
    • Edition: 1st
    • Format: Reflowable
    • From £26.40 GBP
  • A Word from Our Sponsor

    Admen, Advertising, and the Golden Age of Radio
    by Cynthia B. Meyers
    • Format: Reflowable
    • £31.40 GBP
  • Winning the Customer: Turn Consumers into Fans and Get Th...

    by Lou Imbriano
    • Edition: 1st
    • Format: Reflowable
    • £23.92 GBP
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