Browsing “Marketing” (Showing 441 - 455 of 455 results)

Subjects

  • Brand Management

    Principles and Applications for Effective Branding
    by Jaywant Singh; Paurav Shukla
    • Edition: 1st
    • Format: Reflowable
    • €41.59 EUR
      Price includes VAT
  • Rethink the Business of Creativity

    by Ian Grais; Tom Shepansky
    • Format: Reflowable
    • €14.47 EUR
      Price includes VAT
  • Expansion or Exodus

    Why Do Russian Corporations Invest Abroad?
    by Kari Liuhto
    • Edition: 1st
    • Format: Reflowable
    • €55.11 EUR
      Price includes VAT
  • Sustainable Economy and Emerging Markets

    by Stefania Paladini
    • Edition: 1st
    • Format: Reflowable
    • €37.43 EUR
      Price includes VAT
  • Service Management and Marketing Principles

    Competing in the Service Economy
    by Jay Kandampully; David J. Solnet
    • Edition: 1st
    • Format: Reflowable
    • €38.04 EUR
      Price includes VAT
  • Bottom of the Pyramid Marketing

    Making, Shaping and Developing BOP Markets
    by Ramendra Singh
    • Format: Reflowable
    • €98.79 EUR
      Price includes VAT
  • Strategische Positionierung und Markenfuehrung von Flugha...

    Eine Analyse der strategischen Ausrichtung von Flughaefen und Entwicklung eines neuen Positionierungsmodells unter Beruecksichtigung geeigneter Markenbildungsansaetze
    by Jessica Gebauer
    • Edition: 1st
    • Format: Fixed
    • €73.84 EUR
      Price includes VAT
  • The Huawei Way: Lessons from an International Tech Giant ...

    by Yang Shaolong
    • Edition: 1st
    • Format: Reflowable
    • €37.35 EUR
      Price includes VAT
  • Designing Complaint Handling and Service Recovery Strategies

    by Jochen Wirtz
    • Format: Reflowable
    • €5.98 EUR
      Price includes VAT
  • Inclusive Value Chains: A Pathway Out Of Poverty

    by Harper Malcolm
    • Format: Fixed
    • €86.99 EUR
      Price includes VAT
  • Japan

    The Facts of Modern Business and Social Life
    by James Rebischung
    • Format: Reflowable
    • €8.31 EUR
      Price includes VAT
  • In Search for the Soul of International Business

    by Michael R. Czinkota
    • Format: Reflowable
    • €18.03 EUR
      Price includes VAT
  • Islamic Branding and Marketing

    Creating A Global Islamic Business
    by Paul Temporal
    • Edition: 1st
    • Format: Reflowable
    • €29.11 EUR
      Price includes VAT
  • Qualitative Consumer Research

    by Naresh K. Malhotra
    • Format: Reflowable
    • €125.83 EUR
      Price includes VAT
  • The International Brand Valuation Manual

    A complete overview and analysis of brand valuation techniques, methodologies and applications
    by Gabriela Salinas
    • Edition: 1st
    • Format: Reflowable
    • €49.91 EUR
      Price includes VAT
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