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Das TV-Format als Media Brand

Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft

  • Author(s) André Gärisch
  • Publisher Published by Springer Gabler Copyright © 2018
  • "ISBN-13 9783658196912"
  • Format Fixed Layout

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Das TV-Format als Media Brand: Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft is written by André Gärisch and published by Springer Gabler. The Digital and eTextbook ISBNs for Das TV-Format als Media Brand are 9783658196929, 3658196920 and the print ISBNs are 9783658196912, 3658196912. Save up to 80% versus print by going digital with VitalSource.

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