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How Alternative is Alternative?
The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes

Cover image: How Alternative is Alternative? 9781800717749
  • Author(s)
    Matthew M. Mars and Hope Jensen Schau
  • Publisher
    Emerald Publishing Limited
  • Format
    Reflowable Layout
  • Print ISBN 9781800717749, 1800717741
  • eText ISBN 9781800717756, 180071775X
  • Copyright
    2022
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How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes is written by Matthew M. Mars and Hope Jensen Schau and published by Emerald Publishing Limited. The Digital and eTextbook ISBNs for How Alternative is Alternative? are 9781800717756, 180071775X and the print ISBNs are 9781800717749, 1800717741. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781800717732.

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