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Integrierte Markenführung im digitalen Zeitalter
Bedeutung – Konzepte – Instrumente – Evaluation

Cover image: Integrierte Markenführung im digitalen Zeitalter 9783658380908
  • Author(s)
    Mijka Ghorbani; Arne Westermann
  • Publisher
    Springer Gabler
  • Format
    Reflowable Layout
  • Print ISBN 9783658380908, 365838090X
  • eText ISBN 9783658380915, 3658380918
  • Copyright
    2023
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Integrierte Markenführung im digitalen Zeitalter: Bedeutung – Konzepte – Instrumente – Evaluation is written by Mijka Ghorbani; Arne Westermann and published by Springer Gabler. The Digital and eTextbook ISBNs for Integrierte Markenführung im digitalen Zeitalter are 9783658380915, 3658380918 and the print ISBNs are 9783658380908, 365838090X. Save up to 80% versus print by going digital with VitalSource.

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