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Brand Avatar
Translating Virtual World Branding into Real World Success

Cover image: Brand Avatar 9780230201798
  • Author(s)
    Kenneth A. Loparo
  • Publisher
    Palgrave Macmillan
  • Format
    Fixed Layout
  • Print ISBN 9780230201798, 0230201792
  • eText ISBN 9780230233713, 0230233716
  • Copyright
    2009
eTextbook License
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$22.31 NZD
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Brand Avatar: Translating Virtual World Branding into Real World Success is written by Kenneth A. Loparo and published by Palgrave Macmillan. The Digital and eTextbook ISBNs for Brand Avatar are 9780230233713, 0230233716 and the print ISBNs are 9780230201798, 0230201792. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781349299997.

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