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Competitive Strategy for Media Firms 1st Edition
Strategic and Brand Management in Changing Media Markets

Cover image: Competitive Strategy for Media Firms 1st edition 9780805862119
  • Author(s)
    Sylvia M. Chan-Olmsted
  • Publisher
    Routledge
  • Format
    Reflowable Layout
  • Print ISBN 9780805862119, 0805862110
  • eText ISBN 9781135617134, 1135617139
  • Edition
    1st
  • Copyright
    2006
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets 1st Edition is written by Sylvia M. Chan-Olmsted and published by Routledge. The Digital and eTextbook ISBNs for Competitive Strategy for Media Firms are 9781135617134, 1135617139 and the print ISBNs are 9780805862119, 0805862110. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9780805848120, 9786612375804, 9781410617408, 9781282375802, 9781135617141, 9781135617097.

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