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Contingency Factors of Marketing-Mix Standardization
German Consumer Goods Companies in Central and Eastern Europe

Cover image: Contingency Factors of Marketing-Mix Standardization 9783834925961
  • Author(s)
    Roxana Codita
  • Publisher
    Gabler Verlag
  • Format
    Fixed Layout
  • Print ISBN 9783834925961, 3834925969
  • eText ISBN 9783834961693, 3834961698
  • Copyright
    2011
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe is written by Roxana Codita and published by Gabler Verlag. The Digital and eTextbook ISBNs for Contingency Factors of Marketing-Mix Standardization are 9783834961693, 3834961698 and the print ISBNs are 9783834925961, 3834925969. Save up to 80% versus print by going digital with VitalSource.

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