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Cover image: International Brand Management of Chinese Companies 9783790820294

International Brand Management of Chinese Companies

Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

  • Author(s) Sandra Bell
  • Publisher Published by Physica Copyright © 2008
  • "ISBN-13 9783790820294"
  • Format Fixed Layout

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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets is written by Sandra Bell and published by Physica. The Digital and eTextbook ISBNs for International Brand Management of Chinese Companies are 9783790820300, 379082030X and the print ISBNs are 9783790820294, 3790820296. Save up to 80% versus print by going digital with VitalSource.

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