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Why Marketing to Women Doesn't Work 1st Edition
Using Market Segmentation to Understand Consumer Needs

Cover image: Why Marketing to Women Doesn't Work 1st edition 9781137358165
  • Author(s)
    J. Darroch
  • Publisher
    Palgrave Macmillan
  • Format
    Reflowable Layout
  • Print ISBN 9781137358165, 1137358165
  • eText ISBN 9781137358172, 1137358173
  • Edition
    1st
  • Copyright
    2014
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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs 1st Edition is written by J. Darroch and published by Palgrave Macmillan. The Digital and eTextbook ISBNs for Why Marketing to Women Doesn't Work are 9781137358172, 1137358173 and the print ISBNs are 9781137358165, 1137358165. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781349471034.

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