• Education & Business Solutions

Marketing Management
A Value-Creation Process

By: Alain Jolibert; Hans Mühlbacher; Laurent Flores; Pierre-Louis Dubois

  • Publisher: 

    Red Globe Press

  • Print ISBN: 9780230240957, 023024095X

  • eText ISBN: 9780230363670, 0230363679

  • Edition: 2nd
  • Copyright year: 2012
  • Format: Fixed
  • Available from S/ 280.38 PEN
    SKU: 9780230363670
  • Subject:  Business & Economics,  Marketing

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Marketing Management: A Value-Creation Process 2nd Edition is written by Alain Jolibert; Hans Mühlbacher; Laurent Flores; Pierre-Louis Dubois and published by Red Globe Press. The Digital and eTextbook ISBNs for Marketing Management are 9780230363670, 0230363679 and the print ISBNs are 9780230240957, 023024095X. Save up to 80% versus print by going digital with VitalSource.

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