Advertising Age: The Principles of Advertising and Marketing Communication at Work

  • Author(s): Esther Thorson
  • Publisher: Cengage Learning
  • Copyright year: © 2012
  • Edition: 1st
  • Print ISBN: 9781111528751, 1111528756
  • eText ISBN: 9781133708049, 1133708048
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  • Print ISBNs: 9781133694342, 9780844231754, 1133694349, 0844231754
  • Other: 9781133185673