Advertising & IMC: Principles and Practice

  • Author(s): Sandra Moriarty; Nancy Mitchell; William D Wells
  • Publisher: Pearson
  • Copyright year: © 2015
  • Edition: 10th
  • Print ISBN: 9780133506884, 0133506886
  • eText ISBN: 9780133830675, 0133830675
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  • Other: 9780133830637, 9780133548143, 0133830632