Advertising and Integrated Brand Promotion, 5e

  • Author(s): Thomas O'Guinn; Chris Allen; Richard J. Semenik
  • Publisher: Cengage Learning
  • Edition: 5th
  • Pages: 768
  • Print ISBN: 9780324568622, 0324568622
  • eText ISBN: 9781111803650, 111180365X
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  • Print ISBNs: 9781133342533, 9780324770391, 1133342531, 0324770391
  • Other: 9780324770384