Advertising and Integrated Brand Promotion

  • Author(s): Thomas O'Guinn
  • Publisher: Cengage Learning
  • Copyright year: © 2012
  • Edition: 6th
  • Print ISBN: 9780538473323, 0538473320
  • eText ISBN: 9781133419495, 1133419496
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  • Print ISBNs: 9781133342540, 113334254X
  • Other: 9781111547080