Advertising and Promotion: An Integrated Marketing Communications Perspective

  • Author(s): George Belch; Michael Belch; Michael Guolla
  • Publisher: McGraw-Hill Ryerson Ltd. Canada
  • Copyright year: © 2014
  • Edition: 5th
  • Print ISBN: 9780070891302, 0070891303
  • eText ISBN: 9781259065392, 1259065391

Description