Advertising Promotion and Other Aspects of Integrated Marketing Communications

  • Author(s): Terence A. Shimp
  • Publisher: Cengage Learning
  • Copyright year: © 2010
  • Edition: 8th
  • Pages: 688
  • Print ISBN: 9780324593600, 0324593600
  • eText ISBN: 9781111783167, 1111783160
View Additional Details

Description

Additional Product Details

  • Print ISBNs: 9781439067628, 9781133342557, 1439067627, 1133342558
  • Other: 9781439028216