Advertising Promotion and Other Aspects of Integrated Marketing Communications
published by Cengage Learning

Advertising Promotion and Other Aspects of Integrated Marketing Communications

  • Author(s) :
  • Publisher : Cengage Learning
  • Copyright year : © 2010
  • Edition : 8th
  • Pages : 688
  • Print ISBN : 9780324593600, 0324593600
  • eText ISBN : 9781111783167, 1111783160
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Additional Product Details

  • Print ISBNs: 9781439067628, 9781133342557, 1439067627, 1133342558
  • Other: 9781439028216