Advertising Research: Theory & Practice

  • Author(s): Joel J. Davis
  • Publisher: Pearson
  • Copyright year: © 2012
  • Edition: 2nd
  • Pages: 704
  • Print ISBN: 9780132128322, 0132128322
  • eText ISBN: 9780133469448, 0133469441
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  • Other: 9780132998161, 9780132128353, 0132998165