Basic Marketing Research with Excel

  • Author(s): Alvin C Burns
  • Publisher: Pearson
  • Copyright year: © 2012
  • Edition: 3rd
  • Pages: 416
  • Print ISBN: 9780135078228, 0135078229
  • eText ISBN: 9780133468977, 0133468976
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  • Other: 9780135078273, 9780132998284, 0132998289