Consumer Behavior: Building Marketing Strategy

by: David Mothersbaugh

  • Publisher: McGraw-Hill Higher Education
  • Print ISBN: 9781259232541, 1259232549

  • eText ISBN: 9781259302992, 1259302997

  • Edition: 13th
  • Copyright year: 2016
Available from $ 34.92 USD
SKU: 9781259302992R90