Consumer Behavior

  • Author(s): Leon G. Schiffman; Joseph Wisenblit
  • Publisher: Pearson
  • Copyright year: © 2014
  • Edition: 11th
  • Pages: 528
  • Print ISBN: 9780132544368, 0132544369
  • eText ISBN: 9780133401585, 0133401588
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  • Other: 9780132544399.0, 9780132544399