Education & Business

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

by

  • Publisher: John Wiley & Sons P&T

  • Print ISBN: 9780471703594, 0471703591

  • eText ISBN: 9780471785170, 0471785172

  • Edition: 1st

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs 1st Edition by ACNielsen, John Karolefski, Al Heller and Publisher John Wiley & Sons P&T. Save up to 80% by choosing the eTextbook option for ISBN: 9780471785170, 0471785172. The print version of this textbook is ISBN: 9780471703594, 0471703591.