Contemporary Marketing, 2013 Update

  • Author(s): Louis E. Boone
  • Publisher: Cengage Learning
  • Copyright year: © 2013
  • Edition: 15th
  • Print ISBN: 9781111579715, 1111579717
  • eText ISBN: 9781133710455, 113371045X
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  • Print ISBNs: 9781133815891, 1133815898
  • Other: 9781133473398