Contemporary Marketing

  • Author(s): Louis E. Boone
  • Publisher: Cengage Learning
  • Copyright year: © 2010
  • Edition: 14th
  • Pages: 784
  • Print ISBN: 9780324582031, 032458203X
  • eText ISBN: 9781111783686, 1111783683
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  • Print ISBNs: 9781439067727, 9781133456599, 1439067724, 1133456596
  • Other: 9781439028322