Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

  • Author(s): Chuck Hemann: Ken Burbary
  • Publisher: Que Publishing PTG
  • Copyright year: © 2013
  • Edition: 1st
  • Pages: 288
  • Print ISBN: 9780789750303, 0789750309
  • eText ISBN: 9780133150926, 0133150925
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  • Other: 9780133354522