Essentials of Marketing, 6e

  • Author(s): Charles W. Lamb; Joe F. Hair; Carl McDaniel
  • Publisher: Cengage Learning
  • Edition: 6th
  • Pages: 576
  • Print ISBN: 9780324656206, 0324656203
  • eText ISBN: 9781111804596, 1111804591
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  • Print ISBNs: 9781133457886, 1133457886
  • Other: 9780324747225