Essentials of Marketing Management

  • Author(s): Geoffrey Lancaster
  • Publisher: Routledge
  • Copyright year: © 2011
  • Pages: 552
  • Print ISBN: 9780415553469, 0415553466
  • eText ISBN: 9781136939648, 1136939644
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  • Print ISBNs: 9780415553476, 0415553474
  • eText ISBNs: 9786612781469, 9781282781467, 9781136939655, 9781136939600, 9780203847206, 6612781467, 1282781464, 1136939652, 1136939601, 0203847202