Essentials of Marketing Research

  • Author(s): William G. Zikmund
  • Publisher: Cengage Learning
  • Copyright year: © 2013
  • Edition: 5th
  • Print ISBN: 9781133190646, 1133190642
  • eText ISBN: 9781285401966, 1285401964
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  • Print ISBNs: 9781285211541, 1285211545
  • Other: 9781133828587