Foundations of Marketing

  • Author(s): William M. Pride
  • Publisher: Cengage Learning
  • Copyright year: © 2013
  • Edition: 5th
  • Pages: 640
  • Print ISBN: 9781111580162, 1111580162
  • eText ISBN: 9781133711117, 1133711111
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  • Print ISBNs: 9781133894193, 1133894194
  • Other: 9781133474326