Framework for Marketing Management

  • Author(s): Philip Kotler
  • Publisher: Prentice Hall
  • Copyright year: © 2012
  • Edition: 5th
  • Pages: 360
  • Print ISBN: 9780132539302, 0132539306
  • eText ISBN: 9780133468922
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  • Other: 9780132997973, 9780132539326, 0132997975