Framework for Marketing Management

  • Author(s): Philip T. Kotler; Kevin Lane Keller
  • Publisher: Pearson
  • Copyright year: © 2016
  • Edition: 6th
  • Print ISBN: 9780133871319, 0133871312
  • eText ISBN: 9780133871517, 0133871517
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  • Print ISBNs: 9781292093147, 1292093145
  • Other: 9780133871555