Global Marketing

  • Author(s): Warren J. Keegan; Mark C. Green
  • Publisher: Pearson
  • Copyright year: © 2015
  • Edition: 8th
  • Print ISBN: 9780133545005, 0133545008
  • eText ISBN: 9780133867527, 0133867528
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  • Other: 9780133575682, 9780133575637, 0133575683