Handbook of Brand Relationships

  • Author(s): Deborah J. MacInnis
  • Publisher: Routledge
  • Copyright year: © 2010
  • Pages: 432
  • Print ISBN: 9780765623577, 0765623579
  • eText ISBN: 9781317469186, 1317469186
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  • eText ISBNs: 9781317469193, 9781317469179, 9781282554832, 1317469194, 1317469178, 1282554832