Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
published by Kogan Page

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

  • Author(s):
  • Publisher: Kogan Page
  • Edition: 1st
  • Print ISBN: 9780749472115, 0749472111
  • eText ISBN: 9780749472122, 074947212X

Description

Table of Contents