Cover image: Innovation Behavior of Older Consumers 1st edition 9783631641491

Innovation Behavior of Older Consumers

An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership

1st Edition

  • Author(s) Armin Tank
  • Publisher Published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften Copyright © 2014
  • ISBN-13 9783631641491
  • Format Fixed Layout

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Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership 1st Edition is written by Armin Tank and published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften. The Digital and eTextbook ISBNs for Innovation Behavior of Older Consumers are 9783653031805, 365303180X and the print ISBNs are 9783631641491, 3631641494. Save up to 80% versus print by going digital with VitalSource.

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