Integrated Advertising, Promotion, and Marketing Communications

  • Author(s): Kenneth E. Clow; Donald E. Baack
  • Publisher: Pearson
  • Copyright year: © 2016
  • Edition: 7th
  • Print ISBN: 9780133866339, 0133866335
  • eText ISBN: 9780133866711, 0133866718
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  • Print ISBNs: 9780133973143, 9780133866438, 013397314X, 0133866432
  • Other: 9780133867121, 9780133866476, 0133867129