Leading Edge Marketing Research: 21st-Century Tools and Practices

  • Author(s): Kaden, Robert J.; Linda, Gerald L.; Prince, Melvin
  • Publisher: SAGE Publications, Inc
  • Edition: 1st
  • Pages: 504
  • Print ISBN: 9781412991315, 1412991315
  • eText ISBN: 9781452240718, 145224071X

Description