Marketing; An Introduction

  • Author(s): Gary Armstrong; Philip Kotler
  • Publisher: Prentice Hall
  • Edition: 11th
  • Pages: 672
  • Print ISBN: 9780132744034, 0132744031
  • eText ISBN: 9780133468601, 0133468607
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  • Print ISBNs: 9780132744171, 0132744171
  • Other: 9780133071368, 9780132744140, 0133071367