Marketing: An Introduction

  • Author(s): Gary Armstrong; Philip Kotler
  • Publisher: Pearson
  • Copyright year: © 2015
  • Edition: 12th
  • Print ISBN: 9780133451276, 0133451275
  • eText ISBN: 9780133825626, 0133825620
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  • Print ISBNs: 9780133792591, 9780133763522, 9780133451283, 0133792595, 0133763528, 0133451283
  • Other: 9780133921052, 9780133451405, 0133921050