Marketing for Hospitality and Tourism

  • Author(s): Philip T. Kotler; John R. Bowen; James Makens
  • Publisher: Pearson
  • Copyright year: © 2014
  • Edition: 6th
  • Print ISBN: 9780132784023, 0132784025
  • eText ISBN: 9780133055702, 0133055701
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  • Other: 9780132784160.0, 9780132784160