Marketing Management

  • Author(s): Philip T. Kotler; Kevin Lane Keller
  • Publisher: Pearson
  • Copyright year: © 2012
  • Edition: 14th
  • Pages: 816
  • Print ISBN: 9780132102926, 0132102927
  • eText ISBN: 9780133468984, 0133468984
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  • Other: 9780132997980, 9780132103008, 0132997983