Marketing Metrics

  • Author(s): Paul W. Farris
  • Publisher: Pearson FT Press PTG
  • Copyright year: © 2010
  • Edition: 2nd
  • Pages: 432
  • Print ISBN: 9780137058297, 0137058292
  • eText ISBN: 9780137053131, 0137053134
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  • eText ISBNs: 9780134086149, 9780134086125, 0134086147, 0134086120
  • Other: 9780132161459